Information: give them shishkabob

Information is like steak and shishkabob. In the old days, we were all used to sitting down for a big meal. Now everyone just eats snacks.

A week ago, I attended the Thin Air Summit conference. One of the major highlights was a keynote talk by Jeremiah Owyang, a luminary in social media (and beyond). He urged us, as communicators, to package the information we give into bite-sized chunks, so that the public can get our point quickly. Or at least we need to use newspaper-like hierarchy in saying our main point right up at the top - and then trickling down to the finer points.

This is true more for the Gen Y and Gen Z people, as they are so completely used to getting information that way. Digital immigrants, such as myself, don't mind a steak every once in a while.

Here is the slideshow of his talk. Here is a great summary by Carol Ross.

What are some of the ways you can make your information more digestible?