Crab Spice potato chips

I just had to pick these up at the supermarket while we were in Maryland. They were actually pretty tasty.

This is a good example of how a multi-national corporation can tailor their offerings to the local tastes.

How can you adapt what you do for a wider audience? (Or do you need to? If you do, think about ways to expand what you offer without taking away from that tasty crunchiness that brought people to you in the first place.)