If you're facing Olympics burnout tonight, go to your computer (if you have broadband) and go here.
It's 35 minutes long, and it is hilarious.
The button (greatly enlarged) is from their CafePress site. (They actually have merchandise from the fictional shop in the film! Such is the detail BMW put into the piece. Also, there is a site supporting the fictional town. And all the tacky flash banners lead to other sites featuring fictional businesses and places.
This is viral marketing at its finest.