You gotta go here.
I guarantee these will be the most talked-about ads on Superbowl Sunday.
Special thanks to Chris for pointing me there.
Update: I was wrong - no splash at all. I watched most of the Superbowl and only saw one of the 1-second ads. There is not much way for them to make an impact with just one tiny ad! (Did anyone else out there see any more than one?)