Dunno if you have been to Taco Bell in the last year or so. They have a "feel good" micro-campaign on their hot sauce packets - cute little phrases in that space.
This particular phrase always bothers me - I think they should use that little area for advertising. I'd suggest they sell that space to companies for putting only a website address. (I'll take 5% of the profits for coming up with the idea.)
I guess it's a Monk-like trait I have - wanting to optimize everything. I do get offended by advertising appearing everywhere, so I'm not sure why I am OK with it appearing on Taco Bell packets.