This ad was from an in-flight magazine. I guess there must be a lot of frequent flyers who want to look younger than they really are. I know that's a normal cultural thing in America. But my take is this: if you're 74 - or 85 - (or 35) be proud of your age. It's perfectly normal to have a few wrinkles and not have the body of someone a fourth of your age.
True beauty comes from within, anyhow.