Another in-flight magazine ad - I am always tantalized by the Ruth's Chris ads. I have never eaten one of their steaks, but I can imagine how it would melt in your mouth. (I'm not ashamed to admit that I am not a vegetarian.)
One thing the in-flight magazines do, without realizing it... they promote delayed gratification. (That goes against the grain of American culture.) There's no way you can enjoy a steak like that on any flight.