We rarely wear "I'm here and I love it" t-shirts. In other words, when was the last time you saw an Alabama resident wearing an Alabama t-shirt in Alabama? Far more common would be an Alabama dweller sporting a t-shirt featuring New York City. Beach dwellers have t-shirts of the mountains.
At the Thin Air Summit conference, I saw a neighbor's computer desktop with a photo of her daughter on the beach. It was a great reminder of a fun family vacation. We'd prefer to look at those memories, rather than at what's outside our window, no matter how beautiful that view might be.