...in terms of marketing, it's similar.
For several years now, in the States, the push for Christmas starts just after Halloween. Buy, buy, buy - is what the marketeers tell us.
So for the last month or so, the marketeers have been selling snacks in the Sunday newspaper coupon supplements. I would have thought that one or two weeks would have been early enough. (The stuff would go bad in your pantry if you bought it a month ahead of time!)
And every electronics seller has advertised expensive flat screen TVs with football games on them, ever since Christmas.
By the way, for those of you who haven't tried Big Red, don't bother. It's pretty yucky.