I saw this campaign in the Sunday newspaper, for an eye product. I thought they were reaching a little too far - the tears part is maybe a little too negative for n eye product.
I also thought this could be a life product - you document your sorrows and get rewarded if you present them to God. Then the reward comes in the mail, 90 days later. (At the bottom of the ad, it should say, "refreshmyheart.com".)